Dear friends and colleagues.

亲爱的朋友们和同事们，

It's a pleasure to join you for the 19th annual conference

很高兴能够参加第19届

of the China Seation of National Advertisers.

中国广告主协会年会。

Albeit virtually this year.

尽管今年是以线上方式参与的。

I would like to start by congratulating president Yang Hanping

首先，我想祝贺杨汉平会长

and the China Association of national advertisers

和中国广告主协会

for their outstanding work in promoting and protecting

在推动和维护中国品牌

the interests of Chinese brands both locally and globally.

在国内外合法权益方面所取得的卓越成就。

Since 2006,

自2006年以来，

CANA has been a valued member

CANA作为

of WFA'S global network of 60 national advertise stations,

WFA全球60个国家广告主组织网络中的重要成员，

consistently championing the interests of marketers in China.

一直积极维护中国营销者的利益。

Marketers today hold an extraordinary ability

如今，营销者拥有应对

to tackle some of the most significant challenges facing us,

我们所面临重大挑战的卓越能力，

not only as an industry, but as a global community.

他们不仅是行业中的一员，更是全球社会的一份子。

Brands have a unique role in driving positive change

品牌通过创新、创造力以及

by harnessing innovation, creativity,

对可持续发展的承诺，

and a commitment to sustainable practices.

在推动积极变革方面起到了独特作用。

At WFA we have the privilege of witnessing

在WFA，我们有幸见证了

how nationalizations advertisations contribute to solving global challenges.

各国广告主在应对全球挑战中的贡献。

The partnership between CANA and WFA

CANA与WFA的合作

exemplifies the spirit showcasing the vital role brands play

展现了品牌在推动增长与变革中

in driving growth and transformation.

不可或缺的作用。

By working together, we enable brands to thrive in local markets

通过合作，我们帮助品牌在本地市场蓬勃发展，

while extending they're rich globally fostering growth

同时拓展全球影响力，

that supports economic and social progress.

从而促进支持经济和社会发展的增长。

While we might not have all the answers today.

虽然我们今天可能无法解决所有问题，

I'm confident through collaboration, creativity, innovation,

但我坚信，通过合作、创造力和创新，

we can rise the challenges before us.

我们能够迎接眼前的挑战。

Together we can create a future where growth

我们可以共同创造一个未来，彼时，

not only elevates brands,

增长不仅提升品牌，

but also contributes to a sustainable and prosperous world for everyone.

还推动一个可持续和繁荣的世界。

We look forward to

我们期待

receiving the CANA team in Brussels this March for global market week

今年三月在布鲁塞尔举行的全球市场周活动中

where we will have the opportunity

接待CANA团队，

to connect with marketing leaders from all around the world

届时我们将与全球市场营销领导者们

to share insights, foster collaboration,

分享见解、

and explore new opportunities.

促进合作并探讨新机遇。

Until then, I wish you a successful and inspiring conference.

在此之前，祝会议取得圆满成功。

And I hope to see you in person very soon.

期待很快能与大家当面见面。

Thank you.

谢谢。